Cookie Policy

Cookie Policy Overview

This Cookie Policy explains how Forge Digital Marketing Group (“Forge,” “we,” “our,” or “us”) may use cookies, pixels, analytics tools, tracking tags, CRM attribution technologies, advertising tools, security tools, and similar technologies on our website.

Forge Digital Marketing Group is a digital marketing agency serving B2B and enterprise clients. Our website is intended to provide information about our company, services, resources, thought leadership, and contact options. This website is not intended for e-commerce transactions and does not process payments through the site.

This Cookie Policy should be read together with our Privacy Policy and Terms of Use.

1. What Cookies Are

Cookies are small text files or similar technologies that may be stored on your browser, device, or computer when you visit a website. Cookies can help a website remember certain information about your visit, such as preferences, session activity, pages viewed, device information, and interactions.

Similar technologies may include pixels, tracking tags, scripts, local storage, session storage, device identifiers, analytics tools, advertising tags, and CRM attribution tools.

2. How We Use Cookies and Similar Technologies

Forge may use cookies and similar technologies to:

• Operate and secure the website
• Improve website speed, reliability, and functionality
• Understand how visitors interact with our website
• Measure page views, traffic sources, and content engagement
• Track contact form submissions, resource downloads, and conversion events
• Measure marketing and advertising performance
• Support CRM attribution and lead source tracking
• Improve website content, user experience, and resource strategy
• Support retargeting or remarketing campaigns where permitted
• Detect spam, misuse, bots, or suspicious activity
• Remember certain preferences where technically supported

3. Types of Cookies We May Use

Forge may use the following types of cookies or similar technologies:

• Essential Cookies: Required for core website functionality, security, form protection, page loading, and basic website operation.
• Performance Cookies: Help us understand website performance, page speed, loading behavior, and technical issues.
• Analytics Cookies: Help measure website traffic, visitor behavior, content engagement, and referral sources.
• Functional Cookies: May remember certain user preferences or improve website experience.
• Advertising and Retargeting Cookies: May help measure advertising performance, support remarketing, and improve ad relevance where permitted.
• CRM and Attribution Cookies: May help connect website activity with form submissions, resource downloads, lead sources, and follow-up communications.
• Security Cookies: May help detect abuse, spam, bots, suspicious activity, or unauthorized website behavior.

4. Analytics Tools

Forge may use analytics tools, such as Google Analytics or similar platforms, to understand how visitors use the website.

Analytics tools may collect information such as pages visited, time on page, traffic source, device type, browser type, approximate location, user interactions, returning visitor behavior, resource engagement, form interaction, and conversion events.

Analytics information helps Forge improve website usability, content strategy, campaign performance, reporting, and user experience.

5. Advertising Pixels, Tags, and Retargeting

Forge may use advertising pixels, conversion tags, retargeting pixels, or similar technologies from platforms such as Google, LinkedIn, Meta, or other advertising networks.

These technologies may help us measure whether ads lead to website visits, form submissions, calls, downloads, or other conversions. They may also support retargeting, audience building, campaign measurement, ad relevance, and return-on-investment analysis.

Advertising platforms may use cookies, pixels, device identifiers, hashed contact information, or similar technologies according to their own privacy policies and platform settings.

6. CRM Attribution and Marketing Automation

Forge may use CRM and marketing automation tools to understand lead sources, manage business contacts, connect form submissions to website activity, deliver requested resources, and follow up with prospective clients.

CRM attribution technologies may help identify how a visitor arrived at the website, which resource they requested, which form they submitted, or which marketing campaign led to the enquiry.

Forge uses these tools to improve communication, avoid missed follow-ups, better understand marketing performance, and provide a more relevant business experience.

7. Email Newsletter and Engagement Tracking

If Forge sends newsletters, resource follow-ups, marketing insights, or business communications, email tools may use tracking technologies to measure whether emails are opened, links are clicked, messages bounce, or users unsubscribe.

This information helps Forge improve email relevance, resource quality, communication timing, and overall user experience.

Users may unsubscribe from non-essential marketing communications at any time by using an unsubscribe link in an email or contacting Forge directly.

8. Third-Party Cookies and Platforms

Some cookies or similar technologies may be placed by third-party platforms that support website hosting, analytics, advertising, CRM, marketing automation, email newsletters, reporting, downloadable resources, security, spam prevention, and website performance.

Examples may include, depending on Forge’s current technology stack:

• Website hosting providers
• Google Analytics or similar analytics tools
• Google Ads or similar advertising platforms
• Meta Ads or similar social advertising platforms
• LinkedIn Ads or similar B2B advertising platforms
• CRM systems
• Email marketing platforms
• Marketing automation tools
• Form tools
• Security and firewall tools
• Reporting dashboards

Forge does not control how third-party platforms process information once collected by those platforms. Visitors should review the privacy and cookie policies of those third-party providers.

9. Cookie Preferences and User Choices

You can manage or disable cookies through your browser settings. Depending on your browser, device, location, and applicable law, you may also be able to block cookies, delete cookies, use private browsing, limit cross-site tracking, use ad preference tools, opt out of certain targeted advertising, use Global Privacy Control where supported and applicable, or manage preferences through a cookie banner or preference center if available.

Some cookies are essential for website security, functionality, spam prevention, page loading, or form operation. If essential cookies are disabled, parts of the website may not function properly.

10. Massachusetts Privacy and Data Security Notice

Forge Digital Marketing Group is based in Massachusetts and recognizes the importance of protecting information associated with Massachusetts residents, businesses, clients, vendors, and website visitors.

Massachusetts 201 CMR 17.00 establishes standards for safeguarding personal information of Massachusetts residents and applies to persons or businesses that own or license personal information about a Massachusetts resident. The regulation is focused on protecting personal information through appropriate administrative, technical, and physical safeguards.

Forge’s website is designed to collect limited business contact information and cookie-related website usage information. Forge does not intentionally collect sensitive financial, health, government identification, or payment information through website cookies.

Forge uses reasonable safeguards to support privacy and data security, including limited data collection, SSL/HTTPS where available, secure hosting, access controls, spam prevention, privacy-conscious tool selection, and reasonable vendor review where appropriate.

You can review the applicable Massachusetts data security standards here: Massachusetts 201 CMR 17.00 data security regulations .

11. U.S. Federal Cookie and Tracking Practices

Cookies are small pieces of information stored by a web browser. They can be used to recognize a device, remember preferences, understand website activity, customize browsing, and support advertising.

Forge may use cookies, pixels, analytics tools, tracking tags, and similar technologies to operate the website, understand visitor behavior, measure marketing performance, support security, improve user experience, manage CRM attribution, and support advertising or retargeting where permitted.

Forge aims to use these tools transparently, responsibly, and in a way that aligns with its broader commitment to strategy, measurable growth, transparent reporting, secure execution, and responsible data handling.

12. U.S. State Privacy Rights

Depending on where you live, you may have privacy rights under applicable U.S. state privacy laws. These rights may vary by state and may depend on factors such as business size, revenue, data practices, number of individuals affected, and whether information is sold, shared, or used for targeted advertising.

Where applicable, these rights may include the right to request access, correction, deletion, information about data collection or sharing, opt out of certain targeted advertising, limit certain sensitive information uses, and not be discriminated against for exercising privacy rights.

Forge does not sell personal information for money. However, some privacy laws define “sharing,” “targeted advertising,” or “cross-context behavioral advertising” broadly. In some jurisdictions, the use of advertising pixels, retargeting tools, analytics tools, or third-party advertising platforms may be considered sharing or targeted advertising even when no money is exchanged.

13. California Privacy Notice

If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, depending on whether the law applies to Forge’s business operations.

California privacy rights may include the right to know what personal information is collected, used, disclosed, sold, or shared; the right to request deletion; the right to correct inaccurate information; the right to opt out of sale or sharing, including sharing for cross-context behavioral advertising; the right to limit certain sensitive information uses; and the right not to be discriminated against for exercising privacy rights.

Forge does not sell personal information for money. If Forge uses cookies, pixels, or advertising tools that are considered “sharing” or targeted advertising under applicable law, Forge will provide appropriate notices, preference controls, or opt-out mechanisms where legally required.

14. International Users and GDPR/EEA/UK Cookie Notice

Forge is based in the United States. If you access our website from outside the United States, information collected through cookies or similar technologies may be transferred to, stored in, or processed in the United States or by service providers located in the United States or other jurisdictions.

If you are located in the European Economic Area, United Kingdom, Switzerland, or another region with data protection laws, certain cookies and similar technologies may require consent unless they are strictly necessary to provide the website or service requested by the user.

For international users, Forge may rely on consent, legitimate business interests, contractual necessity, security necessity, or legal obligations depending on the type of cookie or tracking technology involved and the applicable law.

Where required, users may be provided with a cookie banner, cookie preference center, opt-out settings, or other consent mechanism.

15. Global Cookie Preferences and Consent

Forge aims to provide users with meaningful choices where legally required and technically practical.

Depending on your location, browser, device, and applicable law, you may be able to:

• Accept or reject non-essential cookies
• Manage cookie categories
• Disable cookies through browser settings
• Delete existing cookies
• Use private browsing
• Limit cross-site tracking
• Use platform-level ad preference tools
• Opt out of certain targeted advertising
• Use Global Privacy Control where supported and applicable
• Change cookie preferences through a banner or preference center, if available

16. Cookie Duration and Retention

Cookies may remain on your device for different lengths of time. Session cookies may expire when your browser is closed. Persistent cookies may remain for a set period of time or until you delete them.

Third-party platforms may apply their own cookie expiration periods, retention settings, and data handling practices.

Forge aims to retain cookie-related information only as long as reasonably necessary for website operation, analytics, security, marketing measurement, CRM attribution, legal compliance, and business purposes.

17. Updates to This Cookie Policy

Forge may update this Cookie Policy from time to time to reflect changes in our website, services, analytics tools, advertising platforms, CRM systems, cookie practices, legal obligations, or business operations.

When updates are made, the “Last Updated” date at the top of this page will be revised. Continued use of the website after updates are posted means you accept the updated Cookie Policy.

18. Related Legal and Trust Pages

Forge provides additional legal, privacy, accessibility, and security information through the following website pages:

19. Contact Us

If you have questions about this Cookie Policy or how Forge uses cookies and similar technologies, contact us at: